Make Your Brand Stand Out With Sustainable Event Practices

If you’ve ever planned an event, you’re aware of how much work is involved in finding the right venue and setting up the technology. Not to mention making the event memorable for guests. We often forget that events cause a lot of waste and consume a huge amount of energy.

It’s about time for a shift. The world is finally waking up to the reality that events don’t need to be harmful to the environment. It doesn’t matter if are hosting a hybrid event or a small gathering offsite planning a sustainable event, it is the most effective choice you can do.

What are the benefits of going green for your event?

Here’s a figure that could be a surprise to you An average 3-day event with 500 people can generate around 2,835 kg of waste and consume nearly 300,000 kWh in energy. That’s not just a big amount, it’s an opportunity to improve.

Today’s attendees are interested in sustainability. They want their preferred brands to be viewed as sustainable. When you take steps toward sustainable event planning, you’re not just helping the planet you’re showing your audience that your values go beyond the stage or the screen.

Simple Waste Management Strategies to cut down on the clutter

Let’s begin by eliminating the problem of waste. Even the tiniest of events could create a lot of mess. There’s single-use containers and food waste. Also, there may be printed brochures that aren’t read by anyone. With a bit of planning recycling waste in a sustainable manner is easier than you think.

Here are some small modifications that go a very far:

1. Replace disposables with compostable or recyclable alternatives.

2. Print-free: Use QR codes or event apps instead of printed documents.

3. Donate leftovers.

4. Set up recycling stations in order to help participants to dispose of their items in a responsible and sustainable manner.

The objective isn’t perfection, but the process of progress. Reducing or diverting waste is a great step.

How to manage energy like professional (without having the status of one)

It doesn’t require an engineer to make smart energy choices. Just being conscious of the power events consume is the first step toward changes. If we are talking about strategies for managing energy in events isn’t about sacrificing comfort or technology. It’s about being mindful of how you make use of them.

Here are a few easy ways to decrease energy consumption:

1. Pick a venue with sustainability certifications or renewable energy sources.

2. Make use of LED lighting and energy efficient equipment for AV and displays.

3. Hosting hybrid or virtual elements will cut down on the need to travel and venues.

4. Simple is the best: the most elegant configurations tend to require less power.

The aim is to create an experience that is as effective, but requires less resources.

GreenUP Checklist, Your Secret Weapon

The GreenUP Checklist is a great tool to help you begin. The checklist breaks every step into clear, actionable steps.

The Sustainable Development Goals of the United Nations are the basis for this checklist. So you’ll know that the event is aligned with something much bigger.

It is possible to make a difference

It’s not about perfectionism however, it’s about focusing. Whatever steps you take, you’re aiding in shifting the industry toward a better future.

People will remember the amazing speakers, the enjoyable interactions, and of course it’s a reality that your event did not feel wasteful or outdated. Be a leader with a purpose and demonstrate that the event is about caring for our planet.

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